All the fashion stars return for “Sex and the City 2,” including Manolo and Dior. And RE/MAX becomes the latest brand to be featured in the smash-hit TV and movie franchise.

The RE/MAX Balloon appears in a TV commercial as characters Carrie Bradshaw and John “Mr. Big” Preston channel surf before bedtime.

The highly anticipated film opened Thursday in 30 countries, and is expected to keep pace with ticket sales of the first “Sex and the City” movie, which earned more than $415 million worldwide, according to Reuters.

HERO Entertainment Marketing offers RE/MAX opportunities for valuable exposure by providing branded props and accessories to movie and TV crews for use in television and film productions. RE/MAX signs, magnets, coffee mugs and notepads have appeared in movies such as the indie film “Ping Pong Playa,” “Lakeview Terrace” and “The Tooth Fairy.”

This month’s ads
In addition to a cameo in “Sex and the City 2,” RE/MAX TV ads dominate the airwaves through June, targeting the real estate demographic on cable channels HGTV and DIY. Commercials will appear during popular shows such as “Kitchen Impossible,” “Desperate Landscapes” and “My House is Worth What?”

They also will air during rebroadcasts of your favorite prime-time shows and on Spanish-language television.

This year’s RE/MAX television ads highlight the challenges – and opportunities – facing consumers today. The new commercials, which feature RE/MAX CEO Margaret Kelly, are viewable on the REMAX YouTube channel.